Industry leaders in the fashion digital stakes – Burberry – have created a 3D holographic catwalk for the Beijing show in April of this year. Always one to watch with their groundbreaking innovations such as live streaming their catwalk show, selling live from the catwalk online and in-store via iPad.
Christopher Bailey, chief creative officer of Burberry, is just as focused on the company’s digital output as he is on developing the next collection.
Bailey says: “Burberry is now as much a media-content company as we are a design company, because it’s all part of the overall experience. It’s very important to consider new technologies with a light approach. Facebook, for example, is not just a mailbox. You need to keep it going, add content, create a genuine, non-deceptive relationship.”
What could they have in-store for us this Fashion week?
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